Gdynia Mall & Identity
Following our involvement in the ‘Manufaktura’ retail complex in Łódż, Apsys approached us to develop the design concept for their next major retail centre in Poland in the port city of Gdynia. The site was located between protected Baltic forest and its coastline, a conceptual theme, which we explored by creating woodland, mists and natural walking routes throughout the centre. Our scope of works included all exterior approaches, the interiors, tenant shop fronts, external public areas, the dining environment and the lighting design. Additionally, we were responsible for the new brand identity and design guidelines including the naming of the Centre: ‘Natura’, coming from the holistic design concept.