Burberry Brit Concept Design

Burberry invited us to develop the design concept for their Burberry BRIT sub-brand as part of the evolution from huge flagship stores to more intimate boutique environments.

It was an opportunity to develop specific product category environments and a customised retail personality for the BRIT brand.

The concept we developed played on the disheveled and creative mood and materials of London’s artistic and industrial heritage.

Following our design concepts the Burberry in-house design department realised various BRIT stores across the major fashion centres of London, New York and Milan.