POSNANIA BRANDING & WAYFINDING

POSNANIA BRANDING & WAYFINDING

Winner ‘New Development: Extra Large’ 2018

ICSC Global Awards Europe

 

Winner ‘Best Shopping Centre 2016’

CEE Retail Awards

 

We were approached by Apsys Group to look at the overall branding of Posnania, in order to tie in with

the design language of the interiors that we were implementing across the site of this new retail and leisure complex.

 

The graphic language of Posnania uses collage techniques, pairing dynamic and intriguing elements together to illustrate

the diverse characteristics of the lifestyle brand, and create a unique and immediately identifiable image style.

 

 

 

 

 

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